The problem for people like Jaime is that he does not fully understand that today’s media is content-centric and thus multi-media is the key to successful information delivery. Newspapers have evolved from purely printed text on paper to photographs on to full-color spreads with unconventional layouts. The Internet then took that to levels that we are barely beginning to understand.
Along with that, my professional services portfolio continues to evolve as the Internet continues to dominate our lives. Professionally I develop and promote entities online through design, platform development and online promotion. There are parts to these that is tedious but necessary and then there are parts that I wish I could focus on all day and make money at it.
I have always been a doodler, doodling here and doodling there. I have worked with all sorts of mediums but I have never truly embraced one over the other. I have a problem balancing colors on paper and black-and-while compositions are a joy to create for me but seem lack-luster at best in the end.
Recently, I finally found a medium I truly enjoy working on. It is digital media, or computer-based graphics work. Most people think of Photoshop when thinking about digital media but in reality, digital media involves numerous types of images and sound. Obviously digital photography is one medium and working with Photoshop you can produce some really cool effects. Working with vectors, though, finally gave me the medium I had been looking for, for so long. In my case, Illustrator is the platform but there are many more programs that allow you the ability to manipulate graphics. Music, videos and the combination of all of the other mediums has led to the creation of some really amazing stuff.
Professionally I continue to focus on the three vehicles – the creation of the message, the development of the delivery platforms and the online promotion of the end product. However, I enjoy the creating part so much that some of you may have noticed the Facebook and Twitter custom graphics I have been creating lately, not to mention the infographics. I enjoy creating custom social media graphics so much that I have been moonlighting custom Facebook and Twitter covers at paredes.in.
It would be great if someday I could live off, of what I truly enjoy which is creating cool social media graphics. In the meantime, though, I’ll continue to have some fun making graphics for my blog. As a matter of fact, I’ve been delving into videos lately. I might be sharing some of those with you soon, as well.