Candidate’s access to the electorate is no longer dependent on government access. This is because candidate’s have access to the electorate via the Internet and through other means. Is it fair? No, but it doesn’t matter because television stations, like KVIA are businesses.
That is the most important fact to keep in mind when discussing the news media and fairness – it is all about the money.
Jaime O. Perez, a candidate for mayor, mounted a grass roots effort, both in his candidacy and through his guerilla marketing of castigating KVIA for its decision to exclude him. Perez, may seem to many of you as complaining, when in fact, he took KVIA’s decision and turned into an attention getting gimmick to force you to pay attention to his candidacy.
That is the important lesson up-and-coming candidates for office should take to heart. The news media is neither fair nor must it provide you access to the electorate. The news media is a business. Proof of this lies in how the newspapers have been vanishing or getting smaller in the last few years.
The notion that news reporters are fair and balanced is archaic. Again, proof of this lies in the restructuring of the news media in recent years.
But what are challengers to entrenched politics supposed to do?
That is the answer, either to be independently wealthy, as in Donald Trump, or mount an aggressive grassroots effort over the long term.
But, but the news media must provide me access to the electorate, if not how are they going to know about me?
Television and other debates are not mechanisms for the electorate to get to know you in local elections. They are mechanisms to provide fodder for opposition gimmicks and for the news media to use. They do not sway a local election.
A grassroots effort requires months, if not years, of creating the narrative that a challenger needs to unseat the incumbent. A blog, ongoing public speaking engagements and in-your-face politics is what is necessary to overcome the entrenched bureaucracy.
Jim Tolbert is the perfect example of this.
Tolbert used his environmental advocacy to bring attention to himself. That, in itself, was not enough, although Tolbert spent countless hours on that endeavor. That effort put his name on the electorate’s consciousness. But he kept at it over the years, offering blog commentary to build a grassroots base and offering news appearances for name recognition. Tolbert also had the benefit of his friendship with the Karlsruher family, who used their business network and their son’s blog to create support for Tolbert.
But none of that is sufficient.
Jim Tolbert needed to overcome the electorate’s reluctance to go to the polls and vote against the entrenched bureaucracy that signs their paychecks. Remember, that in places like El Paso, the general electorate is indifferent and does not vote while the voting electorate votes for candidates that promise government spending to keep the money flowing to them.
What Jim Tolbert needed to do was carve out a place for himself.
He did that by attacking Larry Romero, the incumbent, via ethics complaints to force an off-schedule election.
But even that wasn’t enough because the key for Tolbert was the political agenda of removing Larry Romero, as the lynchpin to force the city manager out. Tolbert benefited from an entrenched political establishment that needed to put the city manager back in his place.
Jim Tolbert had just enough name recognition, through his blog and advocacy, to be palatable enough to sneak into office by making promises that he did not keep. Susie Byrd was the face of the entrenched bureaucracy that wanted to put the city manager back in his place, via Larry Romero.
By forcing Larry Romero out, Jim Tolbert’s team carved out a place for Jim Tolbert to sneak into office.
Things didn’t work out for Susie Byrd and her team, but that does not negate how Tolbert made it into office.
There are many contenders for office each election cycle and they mostly lose to the establishment champions. For those that get into office, it comes down to who is sneaky enough to overcome the entrenched political system.
It is extremely difficult and time consuming.
The important lesson to learn is that the news media isn’t going to give the challengers access to their audiences. It doesn’t make financial sense to do so. And, most importantly, it is not required.
Is it fair? No, but politics has never been about fairness.
Those thinking about a political future and who want to start building a grassroots network can avail themselves of Newsies, a free blogging platform that gives authors access to my audience.
Except that FCC rules require that TV news organizations provide equal amounts of free air time to candidates. That’s why the Presidental debates had a million primary candidates. They were able to reduce the number by requiring candidates poll a certain percentage for inclusion but out of concern for the formal FCC complaints they would get kept that poll number requirement very low. KVIA’s reliance on campaign contributions as the metric is pretty much a slap in the face to the fairness doctrine since it was designed to make it easier for candidates who weren’t a big donor pick to get coverage. KVIA is trying to say the few seconds they gave other candidates is equal time, but it wasn’t even close. Unless the FCC regulations have changed, the candidates who were shortchanged can file complaints with the FCC that KVIA would have to defend. At a national level, campaign organizations measure minutes of free airtime for this reason. It wouldn’t help them in this election but it might prevent this behavior in future elections.
Here’s an article that outlines it. https://www.google.com/amp/s/www.theatlantic.com/amp/article/457482/. Pure news coverage is exempt and debates have been ruled pure news coverage, but a candidate forum would be more in the gray area.
Interesting in that what goes around comes around.
Now that Tolbert is in office and running to save his seat, he is fighting for his political life while being on the karma end of the Romero ethics complaint. Because he doesn’t have the Byrd political machine driving his campaign, Jim has resorted to accepting campaign dollars from anyone who will support him.
He recently accepted $1,000 from Stanley Jobe. While Mr. Jobe was a great local employer, he was no friend to environmentalists like Jim Tolbert. Jobe’s company was responsible for degradation of portions of the Franklin mountainside and some seriously unhealthy dust and particulate matter situations across El Paso during windy days.
And lets not get into Jobe’s jailtime for a check-kiting scheme he was involved in.
An incumbent on the bubble has to do what he’s gotta do to stay afloat.
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